Join us for an in-depth session on how to build and invest in businesses that truly scale, featuring Michael Sauter, author of “Product–Market Fit – How to Build a Business That Scales”, alongside Thomas Billeter, SICTIC Regional Director for Ticino, and Marcus Gahr,SICTIC Angel Investor.
Together, they will explore why product–market fit (PMF) is one of the most critical success factors for startups and why investors place such strong emphasis on it.
The discussion will address key questions, including:
- Why product–market fit matters from an investor’s perspective
- What PMF really is and how it can be clearly defined
- What it takes for a startup to achieve sustainable product–market fit
- How founders can stay lean while focusing on PMF
- How problem-solution fit forms the foundation for PMF
- How to define and apply meaningful PMF benchmarks
- How to implement the PMF framework in practice
- How to execute effectively using the PMF Engine, PMF Blueprint, and PMF Principles
- 10:00 – 10:30 Meeting with welcome coffee
- 10:30 – 12:00 Workshop
- 12:15 – 14:00 3-course business lunch
Whether you are a founder seeking clarity on your path to scaling or an investor evaluating early-stage opportunities, this masterclass offers practical frameworks, real-world insights, and proven tools to help you navigate the journey toward product–market fit.
We thank our venue partners Fondazione Agire for their support!
Location: Ariva, Riva Paradiso 20, 6900 Lugano